Let’s say you’re the owner of a tire manufacturing company that’s been in business for more than 70 years. You have some great proprietary logistics systems you’ve used for decades and systems that are famous for optimizing the supply chain that contributes to manufactured goods in your vertical market. It would be beneficial to your customers and even your competitors to use your logistics systems in their own internal systems. For your business, the new revenue streams would far outweigh any competitive disadvantages that might arise from monetizing this aspect of your company’s proprietary assets.
