“We’re running a small experiment globally that urges viewers with ad blockers enabled to allow ads on YouTube or try YouTube Premium.” That’s what YouTube said in late June, explaining why some ad blocker users would be barred from watching YouTube videos. By early November, that policy had expanded, and YouTube will be applying it worldwide.
“In extreme cases, where viewers continue their use of ad blockers, playback will be temporarily disabled,” YouTube said in June. “We take disabling playback very seriously and will only disable playback if viewers ignore repeated requests to allow ads on YouTube.” Expect similar behavior on your computers if you’re using an ad blocker.
