With the competition just a click away, customer experience is everything. Consumers have unprecedented access to new digital services like never before. They are enjoying easier, faster, seamless, and personalized experiences. Looking forward, providers of these services must capitalize on embedded opportunities as the key to differentiating themselves and outcompeting in their markets.
Embedded opportunities are everywhere, across most, if not all, industries. In finance, embedded payments can make life easier for all parties with a single touch — removing the need to swipe, insert, or even tap a card. Customers automatically pay through an app at the end of their buying journey. Think of your ordering and pick-up experience through your favorite coffee shop app — a quick, accurate, and ultimately delightful start to your day, as you didn’t have to wait too long, of course.
