Late last year, Google shared more details about its plans to eliminate third-party cookies in the Chrome browser once and for all. The first major step of the plan goes into effect today, January 4, as Google is rolling out Tracking Protection to 1% of Chrome users. Over 3 billion people use Chrome, which means around 30 million users will be part of this rollout.
As Privacy Sandbox’s VP Anthony Chavez explained in a Google blog post, Tracking Protection “limits cross-site tracking by restricting website access to third-party cookies by default.” Cookies are what sites use to save your previously entered information (such as usernames, passwords, addresses, and card numbers) as well as track browsing activity.
