What does Google’s new Alphabet mean for you?

August 11, 2015

Google — well it’s not exactly Google anymore — dropped a bombshell on the business world this somnolent Monday afternoon in the dead of summer.

Announcing a radical restructuring and name change, Google co-founders Larry Page and Sergey Brin created a new business entity called Alphabet with themselves at the helm. This new corporate structure breaks the growing Google monolith into pieces with a new CEO in charge of a reconstituted Google.

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