The email format has stayed pretty much the same over the years, but Google is trying to change that with the launch of AMP for Email, which makes the documents appear closer to interactive web pages.
Back in 2016, Google’s AMP (Accelerated Mobile Pages) arrived, allowing mobile pages and articles that support the standard to load incredibly quickly. Last year, the company said it would be implementing this same technology into Gmail to make the messages “more interactive and engaging.”
