The Internet of Things (IoT), including smartphones and wearables, has created an instant-update lifestyle. The IoT has also propelled the creation of myriad apps and services to meet the needs and increasing expectations of today’s always-on consumers. For years now, we’ve heard that companies are judged based on the quality of their customer experiences. Since the pandemic, with the world going online as never before, the competition to get customer experience right is intense.
