Adobe is rolling out AI enhancements to the Experience platform, its customer experience management service. The creative software giant said it’s adding more features that draw upon its Sensei AI framework, including advanced customer personalization, product recommendations and streamlined activation.
Adobe’s Data Science Workspace aims to help enterprises leverage real-time data at scale. The tool lets data scientists access large datasets in the Experience platform to create, train and optimize custom AI and machine learning models using Sensei. For enterprise retailers, Data Science Workspace is also pitched as a way to analyze omnichannel data easier and more quickly.