The trouble with data is the sheer quantity of it. IDC once said that if you stored all the data in the world on DVDs you’d have a pile of disks large enough to circle the planet 222 times.
So, how can you winnow junk data out of the stack to make better decisions? That’s one of the problems Apple seems to want to solve.
Inductiv for the rest of us
Apple has confirmed the purchase of a small Ontario-based machine learning start-up called Inductiv with its usual boiler plate statement that it purchases companies like this from time-to-time, and doesn’t want to tell us anything more about it.