Earlier this week, the European Commission announced the first list of gatekeeper companies and services for the European Union (EU). That’s how we know Apple doesn’t have to open iMessage to RCS anytime soon. And iOS 17 will bring sideloading to iPhone, at least in Europe. The EU wants its Digital Markets Act (DMA) law to improve services from tech giants in the region, and reduce the power of big tech companies while protecting customers. But those customers are about to be confused.