Spotify will soon be trialing a new feature in the US in which artists can pay to sponsor full-screen recommendations (essentially pop-ups) in the Spotify mobile app, across both free and premium (paid) tiers.
These full-screen recommendations aren’t new, mind you, but up to this point, they’ve been based on a combination of your listening history and human curation. With the test, they’ll partially be driven by whichever artists are willing to pay for the attention.
