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The new Apple TV app is here – a step towards a Netflix rival, or something else?

Apple has unveiled big changes to its TV app, rolling out visual improvements and setting things up to integrate the hotly anticipated Apple TV Plus streaming service later this year.

The app is now live on Apple TV devices, iPads, iPhones and iPods (assuming you’re a good little Apple user and have updated recently…), as well as – somewhat remarkably, for those that haven’t heard – on Samsung TVs.

What you’ll be getting is a new tile-based interface, a bundle of new ‘channels’ to watch, and new sections, including one dedicated to children.

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