Ever wondered why B2B software often lacks visual appeal? We posed this question to 12 industry leaders and experts to uncover the reasons behind the seemingly unattractive design of B2B software. From difficulties stemming from continuous development to the influence of development teams on design, these professionals shed light on the factors that contribute to the “ugly” appearance of B2B software.
- Continuous Development Challenges
- Functionality Over Aesthetics
- Prioritizing Development Over Design
- Business Priorities Affecting Design
- High Expenses Limit Aesthetics
- Industry Dynamics and Competition
- Aesthetics in the Sales Process
- Problem-Solving Over Visual Appeal
- Needing to Convince Only One Person
- Corporate Greed and Aesthetic Incompetence
- Function Over Form and Resistance to Change
- Development Team’s Influence on Design
