How do you compete in a world where the experience is everything, and no organization stands alone?
In the not-so-distant past, enterprise executives had the “luxury” of just worrying about producing and delivering a great product. In today’s experience economy, it’s not so simple.
The modern consumer and business customer demand an experience that is intuitive, automatic, and seamless. Consistently delivering that combination is complicated enough, but another emergent factor is compounding the situation.
