More than 80% of content on the internet is video. But despite its popularity, the mechanics of building video into app experiences (along with related metrics) remains challenging for developers.
If the extent of your familiarity with video is uploading to YouTube or a service provider like Vimeo, your first experience trying to bring video natively into your website, web application, or mobile app will present layers of UX considerations as you think about the video viewing experience. Just like with any other front-end experience, people have short attention spans, and the video user experience is “make or break” for your video assets.
