There are many elements to take into account when creating a pricing page. From strategy to messaging and finally the design, each element has an active and important role in converting visitors into paying customers. Below I have divided the building of a pricing page into two main categories: The strategy and the design.
Each part of the pricing page structure is important for increasing conversion rate. Take a look at the pricing page examples below to see what other businesses are doing, the good, the bad and how to fix it.
