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Google’s Collections feature now pushes people to save recipes & products, using AI

January 22, 2020

Google is giving an AI upgrade to its Collections feature — basically, Google’s own take on Pinterest, but built into Google Search. Originally a name given to organizing images, the Collections feature that launched in 2018 let you save for later perusal any type of search result — images, bookmarks or map locations — into groups called “Collections.” Starting today, Google will make suggestions about items you can add to Collections based on your Search history across specific activities like cooking, shopping or hobbies.

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