Google on Thursday released an update for its measurement and analytics products, including a significant privacy update for Google Analytics. The company said the new capabilities stem from its investments in machine learning and modeling and are designed to help marketers operate without cookies and other identifiers on websites and apps.
In October, Google rolled out what it said was the biggest overhaul of Google Analytics in nearly a decade. The revamp ushered in new machine learning capabilities, unified app and web reporting, native integrations and privacy updates.
