Wired Magazine is taking a bold step into the unknown. Starting next week, the site will give its readers who use an ad blocker an ultimatum: either stop blocking their ads, pay to view an ad-free version of the site or turn to a different source for technology news.
As Bloomberg notes, Wired is planning to charge readers $3.99 for four weeks of ad-free access to its website. Mark McClusky, head of product and business development for Wired Magazine, acknowledged there are legitimate reasons that people use ad blockers such as wanting to speed up the browsing experience or not wanting their web activity to be tracked.
