Brendan Eich, the embattled executive that served as Mozilla’s CEO for a brief stint in 2014, is back in the news with the launch of a startup called Brave Software.
In the world of online advertising, publishers are inclined to learn as much about their readers as possible. As Business Insider correctly notes, this allows them to build profiles to target users more effectively. Targeted ads like these generate far more money for publishers compared to “general” ads albeit at the expense of privacy.
The company’s first product, Brave, is a multi-platform web browser that strips away things like web trackers and intrusive advertisements to provide a no-nonsense, fast browsing experience. As a result, websites load up to 40 percent faster on desktops and up to four times faster on mobile devices according to Eich.