Apple today announced it is expanding its offering of how developers can promote their apps on the App Store, helping developers expand their reach and making it easier to discover more of what the App Store has to offer.
Until now, Apple has offered developers two ad opportunities on the App Store: in the Search tab and within the Search results page. Both ad placements have been a tremendous success for developers, helping them find users who may be interested in their apps, according to Apple. The expansion of ad opportunities in the App Store is part of the company’s efforts to maintain the App Store as the best place for developers to grow their businesses.
