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Apple Eyes Move Into Original Programming

Apple Eyes Move Into Original Programming

September 1, 2015

The moment the media and technology industries have been expecting for years may finally be arriving: Apple is exploring getting into the original programming business.

Sources indicate the Cupertino, Calif., colossus has held preliminary conversations in recent weeks with executives in Hollywood to suss out their interest in spearheading efforts to produce entertainment content. The unit putting out the feelers reports into Eddy Cue, who is Appleā€™s point man on all content-related matters, from its negotiations with programmers for Apple TV to its recent faceoff with Taylor Swift.

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