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Adobe teases generative AI video tools

April 17, 2023

On Monday, Adobe announced plans to add AI video synthesis tools to Premiere Pro and After Effects, reports Reuters. This follows an announcement last week that AI-powered text-based video editing will come to Premiere Pro in May.

Adobe’s generative video effects will come courtesy of Adobe Firefly. Firefly, an image synthesis mode we previously covered in March, will expand to include video and audio generation tools. Premiere Pro is Adobe’s flagship video editing application, a popular industry tool for assembling TV shows and Hollywood films.

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