Microsoft’s Lumia 950 and 950 XL are fine handsets, but they will ultimately be products for Windows-centric enterprise users.
Microsoft has lost the smartphone wars, but the company can’t seem to admit that to itself just yet. The new Lumia devices announced Oct. 6 are compelling in their design and powerful features. Sadly, no one will buy them and Microsoft’s efforts to compete against Apple and Google have largely gone to waste.
Windows Phone holds onto a barely-there 3% of the smartphone market, with Apple’s iOS at about 14% and Google’s Android at about 83%. Microsoft may have convinced 110 million people to install Windows 10 on their PCs, but Google has 1.5 billion daily Android users in its pocket.
The Lumia 950 and Lumia 950 XL are truly nice smartphones. Microsoft did a great job pairing good-looking hardware with the right set of specs when those are compared to flagships from Samsung, LG, and Apple.