Morgan Stanley is the latest firm to report on Apple’s AI plans, which should be unveiled soon. According to a note seen by BGR, 2024 will be the year when Apple’s “Edge AI opportunity likely comes to fruition, highlighted by an LLM-powered Siri 2.0 and a broader Gen AI-enabled operating system (introduced at WWDC in June) that has the potential to catalyze an iPhone upgrade cycle.”
This analysis comes a day after Bloomberg‘s Mark Gurman reported on the possible AI applications Apple is working to introduce with iOS 18 (which were also previously mentioned by him and The Information):
