It’s a banner week for Snapchat. The company has announced a new version of its Spectacles which appear to be an improvement on the original. It’s also shown off Snappables, AR games you can play with friends. In between that news, however, it’s come to light the company is also going to start testing unskippable video ads.
The details: According to DigiDay, Snapchat is flirting with the idea of running unskippable six-second ads on some of its biggest shows — though not in the Discover section or your Stories. An insider said the company was using the fact that “so much of the Snapchat generation has gotten accustomed to watching ads to get content” to rationalize the change.
