Google is updating its ad business to help marketers take advantage of the millions of searches being performed on mobile. The most notable change will arrive on Google Maps, which will allow companies to place a small logo over their physical location to make them stand out.
These “promoted pins” will appear as users look at a map or are looking at the navigation view in Google Maps. Promoted coffee shops and gas station pins, for example, may pop up along a user’s driving route.
