Google owns two popular navigation apps that are very different. Google Maps has been developed in house for more than 15 years and contains a slew of features that make it a great tool to have installed on your smartphone to navigate your area or a new city and discover new things to do. But Google purchased Waze a few years ago after the app became so popular with drivers. Waze came up with a concept to improve the navigation experience that took off immediately: Crowdsourced real-time information about the road ahead. Waze lets you report incident reports as they happen and see reports from other drivers using the app on the same route.