As we’ve discussed before, to be successful as an eCommerce company you need to invest in the proper tools for both front-end and back-end management.
Many businesses entering the eCommerce space often overlook the need for back-end systems to fulfill, edit and ship the orders generated online, which can result in a disastrous customer service experience and a loss of return shoppers.
It goes without saying that in today’s competitive eCommerce marketplace, it is easier than ever for customers to find business elsewhere if they are not satisfied with your eCommerce experience.
