Your generative AI project is almost certainly going to fail. But take heart: You probably shouldn’t have been using AI to solve your business problem, anyway. This seems to be an accepted fact among the data science crowd, but that wisdom has been slow to reach enterprise executives. For example, data scientist Noah Lorang once suggested, “There is a very small subset of business problems that are best solved by machine learning; most of them just need good data and an understanding of what it means.”
And yet 87% of companies surveyed by Bain & Company said they’re developing generative AI applications. For some, that’s the exactly right approach. For many others, it’s not.
