81% of marketers believe content is the core of a successful strategy, according to recent research by Content Tech and Content Marketing Institute. Content marketing is popular among B2B brands because buyers are often hesitant to make a purchase. So, it’s important to provide them with informative content to make confident buying decisions.
The trick to successful content marketing lies in your copy. But creating compelling copy can be challenging and time-consuming. Fortunately, B2B copywriters have a modern solution to quick, automated copywriting tailored to their audiences—AI copywriting tools. Among all these tools are the industry’s most trusted, Writesonic and Jasper.
Both Writesonic and Jasper have glowing customer testimonials and impressive overall star ratings. However, these solutions do not work for every business and every project. But we are here to help—this review will help you choose the perfect AI copywriting software for your business needs in 2023.
Writesonic vs. Jasper: Key Similarities
As Writesonic and Jasper are AI copywriting tools, there’s no surprise that they share many similarities. Let’s explore the features that Writesonic and Jasper have in common.
Support for Multiple Languages
Excellent AI copywriting tools must support content in various languages. This feature allows businesses to reach global audiences while overcoming language barriers. Fortunately, Writesonic and Jasper support multiple languages. You can use Jasper in over 25 languages, and Writesonic in 24.
Using both tools, you can write content in widely spoken languages, including:
- English
- Dutch
- German
- Spanish
- French
- Italian
- Polish
- Greek
- Korean
- Japanese
You can configure your input and output language settings before producing new content. Moreover, both solutions provide various dialects within the supported languages, e.g., US English and UK English dialects.
Long-form Content Generation
You can rely on Writesonic and Jasper for long-form blog content exceeding 2000 words. Recently, Writesonic developers have released an update, enabling users to generate blog articles up to 3000 words. However, Writesonic takes more time to generate blog content than Jasper.
Jasper requires you to add a few details about your topic, and it generates a structured blog article from introduction to conclusion within seconds. The final blog article is comprehensive and “well-researched”, with impressive readability and minimal errors.
On the other hand, Writesonic produces blog articles with a clear structure from beginning to end, including lists and subheadings (Jasper does not produce many lists). However, this AI copywriting software takes much longer to produce content than Jasper.
Both tools make it easy for B2B copywriters to copy, download or share the content they generate. You can export content from Jasper in formats such as CSV, Excel, HTML, and PDF, while Writesonic only supports PDF and MS Word. If you need to regenerate a blog article, you can do so in one click.
Ease of Use
Writesonic and Jasper simplify AI copywriting with easy navigation and intuitive dashboards. It is quick and effortless to sign up, and you do not need any AI copywriting experience to explore each tool’s features.
Both AI copywriting solutions provide left-hand navigation menus to help you find what you require—your content library and history, and a function for bulk content uploads. Also, both tools provide self-help resources (guides and articles) and customer support.
Writesonic vs. Jasper: Key Differences
There are many differences between Writesonic and Jasper that prove how unique each software is, and what projects they work best for. Let’s explore how Writesonic and Jasper differ.
SEO Functions
Search engine optimization (SEO) is the most integral technique to drive organic traffic, and 80% of bloggers agree. Using SEO allows search engines (like Google and Bing) to determine the relevancy of your content and match it with the best relevant search queries. The better your SEO, the higher your search engine visibility and chances of ranking in the top search results.
Writesonic acknowledges the need for SEO features in AI copywriting. When generating blog content, Writesonic suggests keywords based on your chosen topic—you pick which keywords to include in your AI-generated content, and Writesonic will add them. This software also allows you to include CTAs in your content.
Also, Writesonic carefully constructs your blog content in three stages. First, you must pick a title out of four or five the tool has generated. Second, Writesonic allows you to select one out of three AI-generated outlines. And finally, click “Generate”, and within a few minutes, you will have an SEO-optimized blog article. These stages allow you to find the best SEO-friendly title and blog structure.
Unfortunately, Jasper does not boast the same SEO functionality. You can’t set targeted keywords or include CTAs in the content you generate with Jasper. If you intend to do content editing and SEO optimization separately, you might find a way to get around this.
Creative Content Generation
Both Writesonic and Jasper allow B2B copywriters to generate AI content for:
- Social media (Social posts, captions, Quora answers, post titles, etc.)
- Video (YouTube scripts, hooks, outlines, ideas, and titles)
- Ad campaigns (Google and Facebook ads)
- Email campaigns (subject lines and cold emails)
Beyond producing content for these channels, Writesonic and Jasper offer very different creative content-generation tools. Writesonic provides notably more features than Jasper, such as LinkedIn ad copy, company mission, value statements, and a songwriting tool, to name a few.
Yet, Jasper offers a few features that Writesonic does not, which include press release copy, PAS Framework copy, and Mini-VSL scripts.
Plans and Pricing
Writesonic’s pricing (as of March 7th, 2023) does not offer a free trial, but they have a free plan allowing one user and 2,500 words monthly. The “Long-form” plan starts at $19 for 19,000 words every month. You can choose the annual plan for a 33% discount or a custom plan.
Jasper’s pricing (as of March 7th, 2023) offers a free five-day trial, but no free plan. The “Boss Mode” plan starts at $59 per month. Jasper does provide an annual subscription and a custom “Business” plan too.
In Closing
Writesonic and Jasper are reliable AI copywriting tools. B2B copywriters will find that Writesonic is more affordable, offers a free plan, and has more creative content generation options than Jasper. On the other hand, Jasper is much quicker to use, with comprehensive and detailed AI-generated blog content that is easy to read. When choosing between Writesonic and Jasper for AI copywriting, consider your budget, team, and how you intend to use this software.
