If customer acquisition was compared with a game of chess, email marketing would be the queen—the most powerful player in the game of chess. Like the queen, email marketing often makes the difference between a winning strategy and a losing one. According to a survey , 81% of small and midsize
There’s no doubt that today, the customer is at the center of everything a business does. This is the new normal, but it also comes with unspoken challenges. Fortunately, customer data platforms (CDPs) can help a company integrate client information into one single, centralized database that will
Though quantum computers have been around for some time, it is a common misconception that they are not ready for applications and that it will take many years before the technology becomes useful. The new technology already showed great potential in solving real-life complex computational problems
In July, Microsoft took the surprising step of discontinuing support for the PHP programming language on Windows. Although the decision was explained by the company’s engineers, the announcement raised a couple of important questions. Will PHP slowly fade away? Will it still be relevant in the
Fleet managers use telematics to track, monitor, and record information about their vehicles through a combination of telecommunication devices, GPS receivers, and specialized software. This system offers full visibility into key aspects, such as vehicle location and speed, driver behavior, seat
One of the most important skills to learn today is knowing how to write a computer program. There are around 600 programming languages out there, each with its own complexities and idiosyncrasies. Mainstream and established programming languages are slowly losing ground to newer projects aiming at
