Over the last two years, remote organizations, hybrid firms, and even companies with physical offices have frequently used video conferencing software to conduct their meetings. The advancements in cloud technology has led to dependable video conferencing becoming more accessible and affordable. The best video conferencing software and apps make it simple and easy to connect online with co-workers, boosting productivity and eliminating the need for complicated set-ups. Discover below our advice on choosing the right solution for your business and a few recommendations.
Global video conferencing market to see a surge in growth
The impact of the COVID-19 pandemic has been unprecedented, with video conferencing witnessing a positive demand shock across all regions. Strict lockdown measures resulted in an increased demand for high-quality virtual meetings and calls. As a response, companies in the industry, such as Google, Microsoft, Cisco Systems, and MediaPlatform, focused on offering robust video conferencing technologies to consumers.
The global video conferencing market is expected to grow from USD 9.2 billion in 2021 to USD 22.5 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 19.7% during the forecast period, according to a Research and Markets report.
APAC has several growing economies, such as China, Australia, New Zealand, and Japan, which are expected to register high growth in the video conferencing market. These countries have always supported and promoted industrial and technological growth. In addition, they possess a developed technological infrastructure, which is promoting the adoption of video conferencing solutions across all industry verticals. APAC is driven by the growing acceptance of cloud-based solutions, emerging technologies such as the IoT, and big data analytics and mobility.
Video conferencing software to consider in 2022
RingCentral Video offers the full range of features across all of its plans. These include, among many others, video call scheduling and recording, screen sharing and annotation, and in-built chat functionalities. RingCentral’s greatest feature is its cross-platform integration of Slack, Google Workspace, and Microsoft 365. This means users can schedule and begin calls directly from these 3rd party platforms. Loaded with features and optimized to work on web browsers, RingCentral Video is one of the best video conferencing platforms for businesses.
Developed specifically for business needs, Google Meet’s best feature is its deep integration with other Google apps. Whenever you create a meeting in Google Calendar, you’ll get a meeting link that you and your attendees can click to instantly join a call. Google Meet can also work with existing conferencing hardware. Furthermore, hybrid companies, or companies with multiple locations, can use the Meet conference room devices for full-room video chats and the Jamboard touchscreen device for team collaboration. One big plus is that Google Meet doesn’t come with the relatively big monthly costs that other providers might charge.
Zoom is one software you should consider in 2022 as it is one of the most popular video conferencing solutions for businesses. It is feature-rich, with various plans based on business size and needs. The enterprise-level plan includes up to 200 meeting participants, unlimited cloud storage, custom emails, a vanity meeting URL, and more. Security is built-in, using 256-bit TLS encryption for both meetings and shared files, and automated scheduling can be done from Gmail, Outlook, and iCal.
If you are already utilizing Slack in your organization, adopting it for video conferencing will make perfect sense. One-on-one video chat is part of Slack’s free account offerings, and you can Slack with up to 15 people if you start a call from a channel. For larger meetings, customized enterprise pricing is necessary, which requires a customizable quote.
GoToMeeting is a top-notch video conferencing solution at a reasonable price. This teleconference tool includes features such as calendar integrations, screen sharing, HD video conferencing, automated transcription, or single sign-on. It offers two plans for small and medium-sized businesses: Professional and Business. An Enterprise plan is available to accommodate up to 3,000 participants. Almost all standard features are available with the most basic payment tier.
During the COVID-19 pandemic, many companies continued operating, due to the availability of video conferencing apps, which allowed employees to work from home. Choosing the best video conference software for your business ensures your remote teams are getting the most out of their video chats without spending too much time or money.
