Content is still king, but in today’s dynamic and competitive digital environment, you need to go the extra mile to ensure that you outsmart your competition. More exactly, the content you write has to be optimized in order to attract more customers and build brand awareness.
No matter what content you create, you need to apply the last layer of SEO polish to make it shine. – Harsh Agrawal
To maximize your efforts in optimizing your content, there are several tools you can use to help you. In this article, we’re going to have a look at five top content optimization tools for SEO.
What are the benefits of content optimization software?
- It helps you increase your web traffic and attract more visitors
- It aids in identifying the roadblocks that prevent your content from ranking higher in search engines
- It helps with specific recommendations that allow you to personalize your site
These are just a few of the competitive advantages provided by content optimization solutions.
Best-in-class content optimization tools
- SEMrush Writing Assistant
SEMrush is the #1 SEO suite, with multiple modules that optimize content writing, among which is the Writing Assistant. You’ll be able to access it via SEMrush, of course, or in WordPress, as a plugin.
The SEMrush Writing Assistant is very straightforward and easy to use for freelancers or agencies that want to craft SEO-friendly content and take their business up a notch. This tool optimizes your content for search engines by recommending changes like:
- Number of words
- Synonyms or related words
- Key topics to include
- Average readability score
- How to manage your backlinks
SEMrush has a very convenient 14 days free trial so that you can get accustomed to their offerings and decide whether this tool is suitable for your content writing needs.
- Frase
This AI-based content optimization tool is very easy to use for creating content briefs in just a few clicks. Frase researches and automatically summarizes content that matches your topic, thus accelerating your content writing efforts.
The interface is very intuitive and helps businesses craft and deliver SEO-optimized long-form content that’s relevant and builds brand awareness. Among the top features are:
- Question Research
- Content Briefs
- Content Creation
- Answer Engine
- Content Optimization
This tool is the right choice for content writers and digital marketers that want to speed up their writing process and focus on delivering high-quality, optimized content that attracts customers.
- Clearscope
Suitable for any size businesses, this popular SEO content optimization tool has a remarkably neat interface that provides streamlined, personalized user experiences. Clearscope helps writers find gaps in content and identify opportunities to improve search engine ranking.
Clearscope’s great Google Docs integration add-on allows users to streamline their content writing process. For $350/month, you get to run a report on 50 keywords and enjoy features like SEO auditing, log file analysis, and audience insights.
- SurferSEO
“Surfer is a quick yet extremely accurate way to get data-driven advice for your site. I’ve seen ranking gains in many different niches by applying its suggestions. Bonus: It takes the data and presents it in such a way that even beginner SEOs would understand so… you can outsource the actions as well.” – Matt Diggity, CEO and Founder of Diggity Marketing
The most notable features provided by SurferSEO are:
- SERP analyzer
- Keyboard research
- Content editor
- Keyword surfer
- SEO audit
- Content editor extension
If you are not yet convinced by what this cloud-based tool can do for your business, SurferSEO offers a 7 days trial for $1. Try it out and see how it can boost your SEO efforts.
- Yoast SEO
This tool allows you to optimize your content for social media and make it more shareable on social media platforms. Yoast SEO is considered to be one of the most effective SEO plugins for WordPress. It helps users optimize their websites with plugins, blog posts, and courses.
This tool also provides optimization for keywords, keyphrases, synonyms, or related keywords. It’s a real SEO weapon for digital marketers that want to maximize their digital efforts.
That being said, you have plenty of options to choose from. You just have to figure out which one of these content optimization solutions works best for your business needs. Are you ready to deliver high-quality content and boost organic traffic?
