As long as people have been doing business they’ve been looking for ways to improve their products, fine-tune their process, and reach more customers. There have been some truly innovative techniques developed over the years. However, few have been as potentially game-changing as data intelligence. Advances in data science make it easier than ever to organize a company’s data into actionable insights.
The impact is so striking that using non-data-based methods alone is no longer enough to stay competitive.