YouTube offering news publishers big incentives to lure them back

November 6, 2015

Today after discussions with Digital News Initiative participants, Google announced at an event in Berlin that it’s working on a new product for news publishers to entice them to upload to its service directly.

Called the YouTube Embedded Player Pilot, it’s a new service for news companies that allows more control over the YouTube player embedded on their own sites so they can build their own audiences and sell ads on original content.

It gives news publishers full control over the embedded version of YouTube videos uploaded onto their own channels. Publishers will get control over the ads that are loaded, sales rights and revenue share.

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