Samsung wants its own personal assistant to compete with Google Assistant, Siri, Alexa and Cortana, so they’ve bought a company that designs them. As confirmed in a Medium post, AI assistant startup Viv Labs has been acquired by Samsung for an undisclosed price.
The Viv Labs team, namely Dag Kittlaus, Adam Cheyer, and Chris Brigham, is best known for designing and then selling its previous assistant technology, Siri, to Apple. The team gradually left Apple after the acquisition of Siri in 2012 and formed Viv Labs, who have been working on a next-gen assistant called Viv for several years.
