Google’s new mobile ad format lets you try an app for 60 seconds without downloading it

December 3, 2015

Just weeks after Google unveiled a new way to stream apps from search results without downloading them, it’s now turned that into a new mobile advertising format. Today, the company announced “Trial Run Ad,” which will let users sample an app for 60 seconds before receiving the download prompt.

Trial Run Ads will likely be popular with gaming apps, allowing users to stream a game before deciding if they like it enough to download the whole thing. It’s a strategy that Google sees as win-win for both consumers and developers.

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