Google In 2016: 11 Predictions

December 29, 2015

Will Google prevail in its legal battles over Android and its search business? Will it thrive under Alphabet? Here are our predictions for Google in 2016.

Google as, it began, is no more. It has been reorganized and now operates as a subsidiary of Alphabet. Yet in its diminished role, it still generates the bulk of Alphabet’s revenue. And it remains the focus of my ill-advised effort to predict the future.

In late 2014, I made 11 predictions about Google in 2015. I had six hits and five misses. I’d have preferred to do a bit better, but that’s the nature of predicting the future. I’m sure inside information would have helped.

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