As an online store owner, your goal is simple: to make as many sales as you can.
There are thousands of ways to increase sales (many of which you’ve probably learned in business school or in the school of life), but when it comes to selling online, you may need to take an alternate approach.
eCommerce is a different beast, and while the marketing strategies you learned for brick and mortar sales do carry over to the internet, you’ll want to beef up your arsenal in order to best battle the online competition.
