Spotify’s free streaming tier may be getting a shakeup

August 12, 2015

A new report claims that Spotify may be adjusting its business model in the near future. While the popular streaming music site currently offers both premium and ad-supported tiers, DigitalMusicNews relays that Spotify may soon be shifting its focus towards its premium business.

Because customers, on the whole, have grown accustomed to tolerating and ignoring ads, Spotify is reportedly toying with the idea of making certain songs or albums accessible exclusively to paying customers. The end goal here, of course, would be to encourage a greater percentage of users to jump from the ad-free service to a $10/month premium subscription.

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