Adblock Plus is the most popular piece of ad-blocking software in the world. But its 100 million users may soon start seeing new ads appearing on their screens after the company launched a service that will allow more “acceptable” ads through its blocking technology.
The Wall Street Journal reports that Adblock Plus parent company Eyeo has partnered with a firm called ComboTag to create an ad marketplace where websites can choose “pre-approved” ads for their pages. Adblock Plus users who then visit these sites see these ads, which are said to be smaller and less intrusive the regular versions. Google and AppNexus will also help sell ad space from the new platform.
