QR codes have popped up in plenty of creative places over the years. Amazon is now working on its own custom SmileCodes to allow scanning of codes from the Amazon app. Using proprietary codes allows for additional security and exclusivity.
During the past several weeks, Amazon has been testing out SmileCodes at Amazon Locker locations in Europe. Beginning in February, SmileCodes will make their way to Seventeen and Cosmopolitan magazines in the US. New promotional offers will be available by scanning the codes.