Samsung brings adblocking to Android with over the air update

February 1, 2016

Not to be left out of the great mobile ad blocking landslide, Samsung has tonight released an over the air update to its Web browser for Android 5.0 users that delivers adblocking for the first time.

Earlier this year, Apple quietly built an ad block API into iOS, bringing the ability to block advertising to mobile for the first time — which ultimately caused publishers to panic.

Samsung’s new API works in a very similar way to Apple’s: developers are able to build adblocking extensions for the Samsung Internet browser, which take care of the ads for the user.

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