A few years back, cloud computing transformed customer management, giving every small and medium business access to unified data and communication platforms without the need to make heavy investments in IT infrastructure and staff. This time around, the next revolution in the space is being driven by artificial intelligence algorithms that help businesses automate customer outreach and make optimal use of data.
Beneath the surface of the roiling sea of data we’re generating hide exceptional business and sales opportunities. But the problem is there’s now more information available than limited human resources and legacy tools can handle.
