SugarCRM has been busy, acquiring mobile app and data analytics company Stitch earlier this month and then this week, announcing with Deutsche Telekom a customer relationship management hosting service in Germany. The moves highlight the company’s progress beyond its initial position as a niche, open-source alternative for CRM.
“I describe it as we have evolved from an open source company that happened to do CRM, to a CRM company that happened to do open source, to now just a CRM company,” said SugarCRM CTO and co-founder Clint Oram, during an interview at the Cebit trade show in Hanover, Germany.
The Deutsche Telekom launch is the culmination of a project that was first announced in October. Under the agreement, the telecom operator’s subsidiary, T-Systems, resells Sugar as a hosted product on its infrastructure. It also takes care of operation and consulting for the joint service.