Imagine a world where consumers buy their groceries directly from manufacturers, cutting grocery stores and supermarkets completely out of the equation. That’s a future that blockchain startup INS wants to enable. And the company has just raised roughly $43 million (60,000 Ether) in a public token sale to make it happen.
INS says seven of the top-20 fast-moving consumer goods companies in the world have shown significant interest in the platform; it cites Unilever and Mars as two examples.
