Facebook is tightening its rules around political advertising ahead of the 2020 U.S. presidential elections, an acknowledgement of previous misuse. But it’s not clear if it will be enough to stop bad actors from abusing its system.
The changes include a tightened verification process that will require anyone wanting to run ads pertaining to elections, politics or big social issues like guns and immigration to confirm their identity and prove they are in the U.S. Beginning in mid-September, such advertisers confirm their group’s identity using their organization’s tax identification number or other government ID.
