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What are large language models — and how are they used in generative AI?

When ChatGPT arrived in November 2022, it made mainstream the idea that generative artificial intelligence (AI) could be used by companies and consumers to automate tasks, help with creative ideas, and even code software.

If you need to boil down an email or chat thread into a concise summary, a chatbot such as OpenAI’s ChatGPT or Google’s Bard can do that. If you need to spruce up your resume with more eloquent language and impressive bullet points, AI can help. Want some ideas for a new marketing or ad campaign? Generative AI to the rescue.

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