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Supermetrics Overhauls its Marketing API

Supermetrics, a marketing data solution provider, has updated the Supermetrics APITrack this API. Supermetrics has always been about extracting data from marketing and advertising platforms for use in analytical tools. The new API expands on that vision and delivers more user-friendly tools and abilities for custom solutions.

At its core, the Supermetrics API allows marketers to move data from various advertising platforms into business analytics tools. The API connects the various data sources through connectors specific to those sources. This alleviates the need for multiple, complex API integrations for each data source.

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